Swift Media Web Development + Marketing Communicaitons

Legacy Website: Have you abandoned goodwill?

2011-05-06T14:00:00.001-07:00

When considering your new website and your new website
designer, have you stopped to consider what will happen to
the old website?

Your old Levis you can get rid of, but that content you've
accumulated over the years, you'll need to keep in one form
or another . . .

Read the Article

Business Insider - Andriod, Anyone?

2011-04-27T15:43:00.001-07:00

IT'S OFFICIAL: Android Clobbering Everyone, iPhone Dead In The Water

A Blossom Doesn't Always Mean Fruit

2011-04-27T11:44:00.001-07:00

Have you ever had a fruit tree? Or a garden? Nature can be humbling. As the first hint of spring hit weeks ago, fruit trees began to show their blossoms. If you do have a fruit tree, you are well aware of what comes next. You count the flowers, dreaming of all the perfect fruit you will harvest this year.

However, once you have been through a few seasons, you realize many of those flowers won’t even germinate and turn into little buds. Even fewer will mature to be full size fruit. The same is true for every lead and prospect . . .

Read the Article

Japan Assistance

2011-03-15T15:12:00.000-07:00

If you are considering helping victims of the tragedy, please consider donating through an established, reputable organization such as the Red Cross: http://www.redcross.org/

Twitter, Facebook, and social activism : The New Yorker

2010-10-05T15:33:00.000-07:00

Twitter, Facebook, and social activism : The New Yorker:

Malcolm Gladwell has gotten his toes wet with twitter and is convinced it is more puddle than pond - let alone a revolutionary tidal wave for changing the world as we know it. The more things change....

NASA - NASA Funded Study Shows Desert Dust Cuts Colorado River Flow

2010-09-22T10:14:00.000-07:00

NASA - NASA Funded Study Shows Desert Dust Cuts Colorado River Flow:

This is an interesting read regarding two things:
1. Water - we really do need to pay attention to how we get it now and in the future out here in the West.
2. The law of unintended consequences and the need to keep your ears peeled for them....

Sure There's Water, But Is It Safe To Drink?

2010-09-22T10:10:00.000-07:00

Sure There's Water, But Is It Safe To Drink?:

There is a biological, self-preservative instinct in our need to go back to the same creek or well. Our reptilian brain makes the connection that we have drunk from this water source before; it’s safe to do so again . . .

We all experience this feeling, even in the business sense.

Does It Work?

2010-08-23T09:40:00.000-07:00

Many conversations I have with clients and friends will include a variation of the following question:

“Your ads, emails and marketing look nice enough, but do they work?”

If you trust these psychologists at Yale, it seems they do . . .

Is the web really dead? - Boing Boing

2010-08-18T14:58:00.000-07:00

Once again Boing Boing offers some smart analysis of other people's analysis -- a-a-ah, critical thinking!

Everyone take note, you're allowed to question what you read!

I also love Wired. I respect their effort to encourage debate and discussion.

I greatly respect BoingBoing for checking the data and re-interpreting it.

In any case, give this / these a peek.

Is the web really dead? - Boing Boing

The Web is Dead. Long Live the Internet - Wired Magazine

Library of Congress Punctures Apple’s Walled Garden » Adotas

2010-07-26T13:46:00.000-07:00

This is an interesting wrinkle in app sagas..... In all honesty, I think this may actually help Apple in the long run. Apple can't like it but this opens it all up much wider.

Library of Congress Punctures Apple’s Walled Garden » Adotas

Why Facebook the Site Will Die » Adotas

2010-07-08T12:30:00.000-07:00

Here is a terrific sound argument for how Facebook-type technology is already changing and simply expressing the original intent of the internet.

Why Facebook the Site Will Die » Adotas

Swift Media | Mobile Marketing & Advertising | Web Development

2010-06-11T15:38:00.000-07:00

Swift Media | Mobile Marketing & Advertising | Web Development

Mobile may not replace the wheel, but its functionality changes the way we work and play.

We are entering a truly exciting time in the development and maturation of the ‘online world’. The fact is, the online world is expanding beyond the personal computer into mobile. We have moved beyond the point when personal devices were a walking contact list. The most recent iPhone has nearly the same processing power as the G4 I started Swift Media with – for video production. I had 72 GB of space for my media and no one could imagine what I would do with all that space….!

The changing typography of the Web | L.A. at Home | Los Angeles Times

2010-05-04T11:45:00.000-07:00

The changing typography of the Web | L.A. at Home | Los Angeles Times

Let's see this work! I'll have a lot of happy clients!

MediaPost Publications Developers Still Hot for iPad, Branded Apps Go Big In 2010 03/16/2010

2010-03-15T17:12:00.000-07:00

Mobile, mobile, MOBILE!

For particular areas of the marketplace, we will see a continued migration to mobile. Many of the developers think so..... me, too.

MediaPost Publications Developers Still Hot for iPad, Branded Apps Go Big In 2010 03/16/2010

Google: We Stink At SEO

2010-03-03T15:24:00.000-08:00

Very telling about how truly difficult it is to stay disciplined about all the little details that make up the big picture. Good on google for fessing up.

Google: We Stink At SEO
Business Insider passes this along with a great rundown.

If you want it from the horses mouth:

http://googlewebmastercentral.blogspot.com/2010/03/googles-seo-report-card.html

MediaPost Publications Jobs Getting The Lash For Flash Comments 02/19/2010

2010-02-22T15:31:00.000-08:00

The comments I posted at Mediapost say what I need to say:

"Jobs is starting to show himself as out of touch. The days of the Apple faithful blindly following (Particularly when it comes to Flash) are long gone. The ONLY reason video has finally begun to make it as a medium on the internet is because of Flash Video embed.... Take it from me, I have fought in the video platform wars and I don't want any of it back....Think about it: "Should we use Windows or Quicktime or Realplayer? what's an mpeg? or mov or avi or rlp or, or, or..... YouTube and Hulu live because Apple jumped ship and Adobe jumped on and finally put video in the most prolific playback app - er - 'browser': Flash. Stop the posturing and admit it, Apple lost BIG on this one... Signed, a developer who has dug in those trenches."

MediaPost Publications Jobs Getting The Lash For Flash Comments 02/19/2010

Swift Media | Website Search Ranking & Development

2010-02-22T10:15:00.000-08:00

90% of life may be just showing up – but the contents of the other 10%?
That will set us apart.

A web site development project must fulfill a series of objectives; not the least of which is good ranking on search engines like Google, Yahoo! and Bing.

One consistent question I receive from clients and prospective clients is: How can our website show up on search engines? The first part of the answer is we want to rank well, not just show up. The second part of the answer is with some effort and planning.

read: Swift Media | Website Search Ranking & Development

Ira Glass, storyteller - latimes.com

2010-02-17T10:00:00.000-08:00

Ira Glass, storyteller - latimes.com

A short piece about the show - radio and television. If you've never given it a listen (or a watch), take the time.

Go here.

You'll thank me!

How the IPad Will Change the Advertising Business - Small Agency Diary - Advertising Age

2010-02-03T13:06:00.000-08:00

How the IPad Will Change the Advertising Business - Small Agency Diary - Advertising Age

What may really make the difference here is the creation of a platform for distribution that appeals to the digerati rather than those who are still married to the paper form.

More Than Half Of Mobile Pageviews Are To Social Networking Sites

2010-02-03T10:45:00.000-08:00

More Than Half Of Mobile Pageviews Are To Social Networking Sites

..but you already knew that didn't you?!?

Business Insider shared this based on startup, Groundtruth research. As has been stated constantly, there really is a great chance for the right businesses to take advantage of our addiction to quick updates.

J.D. Salinger: a gift of words and silence - latimes.com

2010-01-29T09:53:00.000-08:00

A poignant rememberance of J.D. Salinger - Rest in Peace

J.D. Salinger: a gift of words and silence - latimes.com

YouTube - Charlie Brooker - How To Report The News

2010-01-28T14:43:00.000-08:00

A brilliant piece exposing just how _ cookie cutter _ news reporting _ can be....

YouTube - Charlie Brooker - How To Report The News

Small Agency Diary - Advertising Age

2010-01-28T12:01:00.000-08:00

I agree with the overall mindset of this post. As a 'micro' agency we've lived with this mindset for 10 years.

The simple truth is whether project or retainer based, all of our businesses must be built like a wall: one brick at a time.

Shifting Your Advertising Agency to a Project World - Small Agency Diary - Advertising Age

Apple's rumored tablet may write next chapter in publishing - latimes.com

2010-01-26T10:31:00.000-08:00

Distribution continues to be the problem for publishing. "Publishing" inherently stands for physical paper and distribution chains. The problem for the publishing industry is to convince the public that the information has value rather than the product. In fact, it may be a business model shift from product to service.

Apple's rumored tablet may write next chapter in publishing - latimes.com: "

COMPANY TOWN
Apple's rumored tablet may write next chapter in publishing
The tech giant hasn't announced that it will offer such a device, but the anticipation that it will do so this week has already caused a stir in the newspaper, book and magazine world."

For photographers and graphic artists, not a pretty picture out there - latimes.com

2010-01-22T15:19:00.000-08:00

Phew. or Ouch? Either way DIY can hurt....

For photographers and graphic artists, not a pretty picture out there - latimes.com:

"ON THE MEDIA
For photographers and graphic artists, not a pretty picture out there

Many fear that the technology providing entree to an unimaginable trove of art, images and information is also obliterating the boundaries that once allowed the creative class to make a living.
By James Rainey

January 22, 2010"

What Social Followers Want - eMarketer

2010-01-22T15:18:00.000-08:00

Marketing Sherpa finds there's more to the pie than just deals. People want some engagement with your brand.

What Social Followers Want - eMarketer:
"What Social Followers Want
JANUARY 22, 2010

Deals aren’t the only thing

Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement."

Take the First Step - Swift Media | Website Re-Design & Development

2010-01-21T13:32:00.000-08:00

Swift Media | Website Re-Design & Development (Read This):

"Article 013: Web Design & Development

'A journey of a thousand miles begins with the first step.'

Considering a web site redesign project can seem a daunting task for most businesses."

Which One Will It Be? - Swift Media | Email Marketing

2010-01-21T13:31:00.000-08:00

Swift Media | Email Marketing (Read This):

"Article 012: Which one will it be?

Email is a fast, inexpensive, and effective way to target and address your prospects, customers, and clients, especially when compared to other traditional marketing channels.

93% of U.S. Internet users consider email to be their top online activity, according to Jupiter Research."

We Choose to go to the Moon - Swift Media | Email Marketing | Web Development

2010-01-21T13:30:00.000-08:00

Swift Media | Email Marketing | Web Developmen (Read This):

"Article 011: Marketing & Advertising

In recognition of the 40 year anniversary of Apollo 11 landing on the moon, I will focus on the need to set challenges for your business and yourself.

“We choose to go to the moon in this decade… not because it is easy but because it is hard.”
-John F. Kennedy, Rice University, Sept. 12, 1962"

Are you doing it?

2010-01-21T13:26:00.000-08:00

Swift Media | Email Marketing | Web Development (Read This):

Article 010: Marketing & Advertising

'More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling."

Marketing - The Key to Success

2010-01-21T13:24:00.000-08:00

Swift Media | Email Marketing | Web Development (Read This):

Article 009: Marketing

Ideas are what set businesses apart; ideas and hard work. Taking an idea and carrying it to fruition is what makes your business a success."

Rat-a-tat-tat-tat

2010-01-20T16:20:00.000-08:00

Swift Media | Web Development (Read this article):

As I sit here today and listen to the steady treble of a jackhammer outside our offices, I can't help but think that I'm glad I don't do that for a living. Running a jackhammer is hard work and I respect everyone who does it. As if I needed more motivation, digging ditches and tearing out cement patios and chimneys in 110 degree weather 'encouraged' me to stay in school one summer. It also reminds me of the adage, 'Work smarter not harder.'"

Is Google Making Us Stupid?

2008-06-11T09:43:00.000-07:00

Is Google Making Us Stupid?

A great thought provoking article from the Atlantic.com discussing how we think and read. How we may be changing because the way we read is changing.

Study: Web Promos to Triple by 2012

2008-04-29T11:01:00.000-07:00

Study: Web Promos to Triple by 2012

An interesting little article discussing the varied uses of internet advertising. Mostly, we're discussing the interactive and trackable aspects of classic marketing tactics blended onto the internet.

Spring Into Action

2008-04-21T10:09:00.000-07:00

Spring Into Action (read this)

Competition is at the heart of all of our businesses. There are others out there trying to prevent you from getting that new client, sell your next product or closing that deal. They are your competitors. Us and them. You or me.

A Recipe for Success

2008-03-13T09:34:00.000-07:00

A Recipe for Success (read this)

"A great recipe somehow always becomes greater than the sum of its parts."

The Most Important Lesson in 7th Grade

2008-01-29T10:17:00.000-08:00

Swift Media | Search Engines Explained (read this)

"Seventh grade reports, and much of life, are about more than the task at hand but the process."

The Truth About Elephants, Peanuts & Websites

2007-11-30T15:30:00.000-08:00

Swift Media | Web Development (read this)
"Sitting like the proverbial 20,000 pound, hungry white elephant in the corner of the room, you try not to acknowledge or even pretend it exists. You've been told you must have one. Everyone in business has one. Here's a secret: Not everyone in business needs one."

Opening Stanza

2007-11-26T16:07:00.001-08:00

Please feel free to comment and read our thoughts and ideas.

We look forward to hearing them!

Best,

All of us at Swift Media

A New Way to Hear Your Customers

2007-10-29T09:30:00.000-07:00

Swift Media | E-mail Diagnostics:

"Let's state the obvious: You are in business to make money. Whether you work for an employer or you are the employer, sales is the engine that propels your company."

Change takes many forms.

2007-09-24T09:31:00.000-07:00

Swift Media | Web Development:

"Change can represent many things and take many forms.

When we are successful, oftentimes, we continue to do what we have always done. We don't want to rock the boat. However, take a moment to consider what would happen to your productivity if you continued to use a typewriter instead of the computer (or handheld) on which you are reading this article."

Sharpen Your Tools

2007-08-24T07:45:00.000-07:00

Swift Media | Web Design & Development

Are you proud of your company web site? Are you excited about the opportunities your web presence can create for your operation? Whether you sell a product or service, a web property represents a powerful opportunity to excite, engage and educate an interested person on whatever you may be offering. After all, web sites are tools.

read the rest of our article at the link below.