What Social Followers Want - eMarketer

Marketing Sherpa finds there's more to the pie than just deals. People want some engagement with your brand.

What Social Followers Want - eMarketer:
"What Social Followers Want
JANUARY 22, 2010

Deals aren’t the only thing


Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement."