Thursday, January 28, 2010

YouTube - Charlie Brooker - How To Report The News

A brilliant piece exposing just how _ cookie cutter _ news reporting _ can be....



YouTube - Charlie Brooker - How To Report The News

Small Agency Diary - Advertising Age

I agree with the overall mindset of this post. As a 'micro' agency we've lived with this mindset for 10 years.

The simple truth is whether project or retainer based, all of our businesses must be built like a wall: one brick at a time.


Shifting Your Advertising Agency to a Project World - Small Agency Diary - Advertising Age

Tuesday, January 26, 2010

Apple's rumored tablet may write next chapter in publishing - latimes.com

Distribution continues to be the problem for publishing. "Publishing" inherently stands for physical paper and distribution chains. The problem for the publishing industry is to convince the public that the information has value rather than the product. In fact, it may be a business model shift from product to service.



Apple's rumored tablet may write next chapter in publishing - latimes.com: "

COMPANY TOWN
Apple's rumored tablet may write next chapter in publishing
The tech giant hasn't announced that it will offer such a device, but the anticipation that it will do so this week has already caused a stir in the newspaper, book and magazine world."

Friday, January 22, 2010

For photographers and graphic artists, not a pretty picture out there - latimes.com

Phew. or Ouch? Either way DIY can hurt....

For photographers and graphic artists, not a pretty picture out there - latimes.com:

"ON THE MEDIA
For photographers and graphic artists, not a pretty picture out there

Many fear that the technology providing entree to an unimaginable trove of art, images and information is also obliterating the boundaries that once allowed the creative class to make a living.
By James Rainey

January 22, 2010"

What Social Followers Want - eMarketer

Marketing Sherpa finds there's more to the pie than just deals. People want some engagement with your brand.

What Social Followers Want - eMarketer:
"What Social Followers Want
JANUARY 22, 2010

Deals aren’t the only thing


Brand marketers want consumers to follow them to build buzz and engagement, but social media users often desire something in return. What they’ve come to expect is a good deal, but many consumers—including the most active users of social sites—are also interested in deeper engagement."

Thursday, January 21, 2010

Take the First Step - Swift Media | Website Re-Design & Development

Swift Media | Website Re-Design & Development (Read This):

"Article 013: Web Design & Development

'A journey of a thousand miles begins with the first step.'

Considering a web site redesign project can seem a daunting task for most businesses."

Which One Will It Be? - Swift Media | Email Marketing

Swift Media | Email Marketing (Read This):

"Article 012: Which one will it be?

Email is a fast, inexpensive, and effective way to target and address your prospects, customers, and clients, especially when compared to other traditional marketing channels.

93% of U.S. Internet users consider email to be their top online activity, according to Jupiter Research."

We Choose to go to the Moon - Swift Media | Email Marketing | Web Development

Swift Media | Email Marketing | Web Developmen (Read This):

"Article 011: Marketing & Advertising

In recognition of the 40 year anniversary of Apollo 11 landing on the moon, I will focus on the need to set challenges for your business and yourself.

“We choose to go to the moon in this decade… not because it is easy but because it is hard.”
-John F. Kennedy, Rice University, Sept. 12, 1962"

Are you doing it?

Swift Media | Email Marketing | Web Development (Read This):

Article 010: Marketing & Advertising

'More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling."

Marketing - The Key to Success

Swift Media | Email Marketing | Web Development (Read This):

Article 009: Marketing

Ideas are what set businesses apart; ideas and hard work. Taking an idea and carrying it to fruition is what makes your business a success."

Wednesday, January 20, 2010

Rat-a-tat-tat-tat

Swift Media | Web Development (Read this article):

As I sit here today and listen to the steady treble of a jackhammer outside our offices, I can't help but think that I'm glad I don't do that for a living. Running a jackhammer is hard work and I respect everyone who does it. As if I needed more motivation, digging ditches and tearing out cement patios and chimneys in 110 degree weather 'encouraged' me to stay in school one summer. It also reminds me of the adage, 'Work smarter not harder.'"